Masiello, Barbara, and Alice Palmieri. Palma Campania and Its Carnival: Event-Marketing, Rebranding Strategies and Visual Identity. Vol. 6. DADI_PRESS - Reports of DADI institutional research activities. SHARE Books, 2024. Accessed September 25, 2026. https://www.fedoabooks.unina.it/index.php/fedoapress/catalog/book/536.